S.J. Crockford, PolarBearScience.com: National Geographic picked up the video and added subtitles. It became the most viewed video on National Geographic’s website—ever. … The mission was a success, but there was a problem: We had lost control of the narrative. The first line of the National Geographic video said, “This is what climate change looks like”—with “climate change” highlighted in the brand’s distinctive yellow. In retrospect, National Geographic went too far with the caption.
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